As we move into our 61st year serving our community in downtown Concord, we'd like to reiterate our dedication to you - our wonderful clients.  We now have come to know three generations of families that have shopped in our store, an amazing fact that we take very pridefully.  We are so grateful to have our past clients' grandchildren shopping for engagement rings, birthday and anniversary gifts, and allowing us to repair their jewelry as well.  At the same time, we welcome a daily entrance of new people, who have been recommended to us by a friend or have found us on the internet or TV.  To all of you, we thank you and want to remind you why you chose us in the first place.  As a family-owned, hometown, small business, we believe we can offer you so many advantages the moment you walk in our door. Customer Service When you come into our store, expect excellent service.  We will make you feel comfortable and at ease, no matter what you came in for.  Whether you are looking for that perfect engagement ring, needing to repair a precious piece of jewelry, or wanting to sell some of your old gold and silver, we will listen and assist you to make sure we help you accordingly.  Even if you just have a question about your jewelry or need some advice on how to handle pieces you've inherited, we are glad to take the time.  All of us enjoy the people we meet in the store, and we are here only because you are here. Guarantees and Warranties In our store we offer several guarantees and warranties at no cost to you.  It's our way of showing that we would like to take care of you and your jewelry well after you walk out our door.    If your purchase was not well received or even if you change your mind, bring it back within 30 days in its original condition.  We feel that within our store of thousands of beautiful pieces, we will exchange and find that perfect piece.  If not, we will gladly refund your money.  This holds true whether it's a diamond engagement ring or a silver charm.  We also offer complimentary ring sizing and yearly rhodium services on white gold rings as well as appraisals and trade-in diamond guarantees.  We are truly appreciative of your business and put it all these writing. Service Calls Just like our car, as well as many other treasured things we buy, jewelry does need care and maintenance, especially gold and gemstone rings.  Our hands go through a lot in any given day and if you are wearing rings, they are definitely susceptible to our daily activities.  For that reason, when you purchase these pieces as well as others from us - engagement rings, studs, gemstone necklaces, etc. - we will give you a service call.  We want to have you come in and make sure your new piece is wearing well.  That all the stones are secure and the piece is safe to wear.  We will examine the piece with a loupe or under the microscope and then give it a good cleaning. It's easy for us to offer all these advantages because we are in the "happiness" business, as we say.  Dan is "the smile-maker" and his associates are the "dream-makers."  Besides being beautiful, jewelry evokes so much emotion, and it's positive emotion.  We want to offer the best experience we can when you are choosing your pieces and well after that.  At Ellis Jewelers, we aim to continue to satisfy all your jewelry needs using the highest standards and integrity, and we aim to keep you coming back!  It is our pledge to you.