Diamond Education

Diamond Education
Here at Ellis Fine Jewelers, we take great pride in offering an exceptional array of pieces of fine jewelry to our customers. Our prices are competitive an our quality is obvious when you first lay eyes on our dazzling inventory. We realize than many of our customers might be buying fine jewelry for the first time and we believe that the best way to instill consumer confidence in our products is to provide a detailed education section. Some shoppers are shy to ask questions, so this entire section is for them! You can research every aspect of buying diamonds, gemstones, pearls and more. Our education section can also provide a wonderful amount of detailed information for the seasoned fine jewelry customer as well. However, if you have any specific questions regarding fine jewelry, our diamond experts are always ready and willing to assist you in your purchase. All you need to do is contact us and we will help in any way that we can. Fine jewelry is a commitment and here at Ellis Fine Jewelers, we take that commitment seriously. So, you have decided to buy a diamond. First off, congratulations! Diamond ownership is a source of pride for many people all over the world. Diamonds are a responsibility, but if managed well, these important purchases often last the owner for the rest of their life. When you are looking to purchase a diamond, understand that this is an investment in a lifelong ownership experience. Diamonds require care and attention in order to keep them at their best. When shopping for your diamond, it is always in your best interest to do some research beforehand in order to understand what to look for in terms of quality. Most of the basics are covered in what we have come to refer to as “the four C"s - color, clarity, cut, and carat weight. If you can remember the four Cs, you are in good shape to start looking at diamonds. We have included additional education on all of your diamond buying basics. Should you have any questions that have not been addressed, please feel free to contact one of diamond experts for assistance.
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