Archive for July, 2014

Is Estate Jewelry for Me?

We answer the question with a resounding “YES!!”  Do you like uniqueness?  Do you like beauty?  Do you like incredible value?  Yes to all or one, means that Estate is definitely for you!  One of the things that makes us such an interesting and fresh store to shop in is our incredible Estate Collection.  At Ellis Jewelers in downtown Concord, we spend a lot of time sorting through Estate Jewelry and the pieces that people sell to us for those “diamonds in the rough” (please excuse the obvious jewelry pun….couldn’t resist).  We choose only about 1 out of each 100 pieces as the most unique and beautiful, make sure they are in excellent condition, and place them in our cases for you to enjoy.  Since they have been “loved” before, we are anxious to give them their next happy home.

Unusual Pieces

Estate Platinum Ring



Our Estate Collection is known for its one of a kind pieces.  Without doing too much research, we can usually tell which pieces appear to have been custom made.  The platinum diamond ring shown in the picture embraces a lot of what we consider to be “Estate.”  Besides being gorgeous, it is an incredible antique-styled setting with a 1.25 carat diamond as its center.  Since the metal used was platinum, it could have easily been designed and the diamond set, thus us believing that there’s a good chance it was a custom piece.  It has that old look which remains classic today.




“New” Estate Pieces

Estate Diamond Necklace
Once a Set of Earrings


Many of our sales associates also have the gift of jewelry design as well.  We are able to look at a piece of jewelry and imagine it as something else.  When you have a piece of jewelry that you just are not wearing, whether it’s a ring that you inherited that’s just not your style or you’re an earring person but were given a bracelet as a gift, it’s possible to turn it into something else.  Right now in the store, we have “recreated” several of our Estate pieces.  Recently we acquired several different-styled earrings.  Some were missing its pair.  The one in the picture had been an earring that we reworked to become a beautiful necklace.  The diamond drop necklace features three marquise cut diamonds, each surrounded by a sparking halo.  Truly gorgeous and a piece that was “reinvented” from the forward thinking of our staff member.




Budget Friendly Pieces

Blue Topaz Estate Ring



Our Estate Collection offer such value!  Because we they have been previously owned, these pieces are half, sometimes more, the cost of a piece that is brand new.  And since most of these pieces would have to be custom made anyway because they are just not made anymore, the value is even greater!!  This gorgeous blue topaz and yellow gold ring has an amazing depth to it, making it a fascinating and extremely budget conscious piece.





These pieces are just a fraction of our store selection.  If the thought of these Estate treasures appeals to you or has raised your curiosity, please come down and see what we have.  We are proud of these pieces and are always wanting to show them.

Be the first to be in the know…we are currently planning our first ever Estate Auction in just a couple of months.  The staff at the store has been busy preparing for this new event.  We will be auctioning off many of our gorgeous Estate pieces.  The auction will be available on-line and bids will also be taken over the phone and in person in the store.  More details will be coming in the near future.  It will be a chance to have some fun bidding on the items that you already have had your eye on and purchase them at tremendous value.  We look forward to having you join us in this unique endeavor.

The Ellis Pledge

As we move into our 61st year serving our community in downtown Concord, we’d like to reiterate our dedication to you – our wonderful clients.  We now have come to know three generations of families that have shopped in our store, an amazing fact that we take very pridefully.  We are so grateful to have our past clients’ grandchildren shopping for engagement rings, birthday and anniversary gifts, and allowing us to repair their jewelry as well.  At the same time, we welcome a daily entrance of new people, who have been recommended to us by a friend or have found us on the internet or TV.  To all of you, we thank you and want to remind you why you chose us in the first place.  As a family-owned, hometown, small business, we believe we can offer you so many advantages the moment you walk in our door.

Customer Service

When you come into our store, expect excellent service.  We will make you feel comfortable and at ease, no matter what you came in for.  Whether you are looking for that perfect engagement ring, needing to repair a precious piece of jewelry, or wanting to sell some of your old gold and silver, we will listen and assist you to make sure we help you accordingly.  Even if you just have a question about your jewelry or need some advice on how to handle pieces you’ve inherited, we are glad to take the time.  All of us enjoy the people we meet in the store, and we are here only because you are here.

Guarantees and Warranties

In our store we offer several guarantees and warranties at no cost to you.  It’s our way of showing that we would like to take care of you and your jewelry well after you walk out our door.    If your purchase was not well received or even if you change your mind, bring it back within 30 days in its original condition.  We feel that within our store of thousands of beautiful pieces, we will exchange and find that perfect piece.  If not, we will gladly refund your money.  This holds true whether it’s a diamond engagement ring or a silver charm.  We also offer complimentary ring sizing and yearly rhodium services on white gold rings as well as appraisals and trade-in diamond guarantees.  We are truly appreciative of your business and put it all these writing.

Service Calls

Just like our car, as well as many other treasured things we buy, jewelry does need care and maintenance, especially gold and gemstone rings.  Our hands go through a lot in any given day and if you are wearing rings, they are definitely susceptible to our daily activities.  For that reason, when you purchase these pieces as well as others from us – engagement rings, studs, gemstone necklaces, etc. – we will give you a service call.  We want to have you come in and make sure your new piece is wearing well.  That all the stones are secure and the piece is safe to wear.  We will examine the piece with a loupe or under the microscope and then give it a good cleaning.

It’s easy for us to offer all these advantages because we are in the “happiness” business, as we say.  Dan is “the smile-maker” and his associates are the “dream-makers.”  Besides being beautiful, jewelry evokes so much emotion, and it’s positive emotion.  We want to offer the best experience we can when you are choosing your pieces and well after that.  At Ellis Jewelers, we aim to continue to satisfy all your jewelry needs using the highest standards and integrity, and we aim to keep you coming back!  It is our pledge to you.