Archive for April, 2014

Engagement Rings – Not Just Diamonds Anymore!

When we think of an engagement ring, our minds quickly picture the image of a diamond! Nothing signifies an engagement of a man and a woman like that beautiful stone in a beautiful setting!  Right?  Well, yes, definitely …. BUT … at Ellis Jewelers we would like you to know that in this day and age there are many other other choices for your engagement ring.  Who says an engagement ring has to have a diamond in the center??  We are a very versatile and current jewelry store.  We love granting your custom requests.  If you can think it, we can make it, and if that means an alternative stone choice for the center, we are more than happy to oblige!


Women the world over love Morganite, and it has quickly become a steadfast favorite in the world of alternative engagement ring center stones.  It is loved for its fine pink tones which radiate charm, esprit and tenderness.  And when paired and set in rose gold, the effect is absolutely gorgeous!  One gorgeous ring currently found in our store would make an amazing engagement ring.  It is set in a vivacious rose gold mounting and has a 5 CT cushion cut Morganite stone in the center, surrounded by a 2/3cttw halo of diamonds running around it and down the side of the ring.  Come in our store to see how beautiful and unexpected, but classic this ring could be as an engagement ring.


One of the most popular colored gemstones would have to be the Sapphire.  Coming in varying shades of blue, it is becoming more that just a stone in a fashion ring.  We have seen a marked increase in women choosing the sapphire for the center stone in their engagement ring and also for the side stones.  When combined with a white diamond, the effect is truly stunning!  We can use your sapphire or find one to your specifications and place it in the mounting of your choice, as a solitaire or with side stones.  The result will be an incredible engagement ring sure to be admired by others!


Another beautiful and fashionable colored gemstone is the Emerald.  Loved for its intensive green color, legend holds that it symbolizes spring and rebirth and has mystical powers of luck, healing and eternal love.  With all those features, who wouldn’t want to wear it as a center stone on her engagement ring?  In fact, we have created many custom engagement rings with this stone featured as the center stone.  What exquisite engagement rings they make.  A little unexpected yet still classic and traditional!

Don’t be shy when choosing the engagement ring of your dreams.  In this day and age, people long to be different and also may want the same for their engagement ring.  We will listen to create exactly what you would like and pay close attention to every detail.  Alternative center stones are a bit outside the box, but if you’re one who enjoys stepping outside, come down to Ellis Jewelers and let us custom design and make your one-of-a-kind engagement ring!



Brand new and in our downtown Concord store…..Angelica!  Ellis Jewelers is proud to announce that we are featuring this line of stackable bracelets.  They allow you to express yourself in wonderful, new way.  Uniquely crafted by Royal Chain, these jewelry pieces are the latest items to hit our store!


Angelica “LOL” Bracelet

Besides their obvious beauty and individuality aspects, there are several features and benefits associated with the bracelets.  All are spoken about based on information provided by Royal Chain.

Termed as “Angelica:  Expressions of the mind, heart, and soul,”  this jewelry is designed and made in the USA.  It is manufactured from recycled materials and offered in silver, gold and the very popular “rose” colors.  The line offers over 500 bracelet choices.  Styles range from inspirational to spiritual to love to family to name just a few.  They are meant to be stackable so each person can wear a unique set based solely on her life and her experiences.  Each themed bracelet also includes a mini-heart charm as well as an eco-friendly charm to remind us just how and why they are made, and each also comes with a bio-degradable pouch.  The pieces are adjustable to fit just about every sized wrist.

One of the special notes about this jewelry is the support that it provides to a cause.  Twenty-five cents of every bracelet sale will be given to Generation Rescue – a program which supports the improvement of the quality of life for those affected by autism.

We invite you to come see this new jewelry that everyone is talking about at Ellis Jewelers!  It is definitely a must-have for those who like current trends in jewelry and those who like to express their individuality.  At a terrific price point as well – most $25; some at $28-$30 – they make a terrific gift for a birthday or even “just because.”

What’s New for the Season at Ellis Jewelers

We are heading into the spring season, the most beautiful time of the year in downtown Concord.  At Ellis Jewelers we are busy in the store doing our own spring cleaning and sprucing up the store with beautiful new jewelry.  We have been spending a lot of time choosing the latest in fine jewelry from the many jewelry shows we attended during the winter season.  We have also been updating our fine fashion jewelry collections, too!  If you have not been in the store in a few months, it’s worth the trip to come on in, check out, and try on all the new styles.

Diamond Engagement Rings

Not any one season during the year is the most popular time to become engaged.  For this reason, we are constantly updating our engagement ring line.  Spring is NO exception.  With the styles constantly changing and new twists being put on the “classics,” we want to make sure that we have it all for you!  Our store selection right now includes many new choices.  We have rose gold engagement rings, two toned engagement rings with yellow and white gold, as well as the most popular – white gold engagement rings.  The halo style is still quite popular.  The newest styles have infinity styled bands and detailed engraving.  Milgraining detail, which is a small beaded gold look on the edges of bands is also quite popular and many new styles feature this beautiful look.  If spring is your “season” to propose to that special someone, we can help you find that everlasting diamond engagement ring to last a lifetime!

Colored Gemstones

The colored gemstones we have in the store right now are absolutely stunning. With such a large selection of your favorites, you’re sure to find the right one to add to your jewelry wardrobe.  Look for our garnet and diamond necklace and ring done in the most current halo style, and our purple amethyst earrings and ring featured in rose gold!  All must-have pieces!  Our Estate Cases are also filled with the most colorful assortment of the most popular colors including blue sapphires, red rubies, and green emeralds.  Whether you like necklaces, earrings, rings, or bracelets, this selection does not disappoint.  And the value truly cannot be beat!

Belle Ètoile and Elle

We are still in love with our Belle Ètoile and Elle sterling silver lines.  These companies make high quality fine fashion jewelry and are constantly updating their styles. They keep the look fresh and unique!  Belle Ètoile just added many new pieces to their collection so that you won’t get bores.  This fashion forward line has pieces that will have people on the street stopping you to take a closer look and to ask you where you got it.  Elle provides those “go-to” pieces, providing beauty with everyday pieces.  The color they’ve added to their line for this season are gorgeous!  And many times these two jewelry makers offer a “gift with purchase,” making their pieces even more attractive.  Right now Belle Ètoile offers a beautiful star pendant necklace and gray silk cord with a $300 purchase and Elle has free CZ earrings for you with a $200 purchase.

Visit us on Union Street in downtown Concord to let us show you our latest and greatest finds in jewelry this spring season.  Whether you need something for a special event, an anniversary or birthday, or if it’s time for you and your beloved to become engaged, we would love to help you.  In our 61st year as a family-owned business, we would love the chance to help you choose a timeless piece of jewelry and put a smile on your face!